Everyone to Hexus…you just now realized this is how business works? Really, just now? From Hexus:
What happened is that a company that was unable to find genuine fault, told us that we won't be receiving any more product for testing unless future reviews can be guaranteed to be more favourable than the last one.
We've received plenty of such threats but can't remember anyone being stupid enough before to make it over a succession of emails. Usually, these things are implied – and only in conversation, whether face-to-face or on the phone.
The rest of the article is filled with well thought out innocence much like that. It's pretty scary they just now realized that companies are in the business of getting good reviews, not bad ones. Weird, I know.
They mention something about whether that is legal or not… Hmmm… Is a company required to send out hardware to a place just because they review hardware? I'd imagine not. Do we think Dell bought Alienware under false pretenses? Usually when you pay bajillions for a company, you do a little research…and you know that research turned up? Alienware sells over priced computers that look…and hence people keep buying them. Heck, they could have just asked me and I would have told them. The only way Hexus can fight someting like this is as I mention below (exposing them) and getter bigger and more powerful to the point where Alienware needs there reviews…
And that's not to say Hexus didn't do the right thing, exposing Alienware's sillyness, but indigniation they did it with leaves me chuckling.
What Would Matt Do: Well, if I was Hexus, first thing I'd do would be to take a couple of business 101 course. :P If I was Alienware, I'd continue to roll in money.
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