Return of the Jedi…? (updated)
Or the Empire Strikes Back, depending upon how you look at it. Either way, it sounds like the big boys are going to team up and try to pump new life into PC Gaming:
Companies with a vested interest in keeping the PC alive as a gaming platform will soon announce a consortium dubbed the PC Gaming Alliance. According to two people familiar with the effort, it will include top industry players such as Intel, Microsoft, Nvidia and Advanced Micro Devices as well as a number of computer companies.
That sounds interesting, if maybe too little too late, but ok, so what are the plans?
The companies are preparing the announcement in advance of next week’s Game Developers Conference in San Francisco. Part of the pitch is that the industry group will keep the PC competitive with game consoles to attract key game developers.
Well that’s…vague. To be fair, this isn’t the real announcement, so we’ll have to wait and see at GDC next week (I have still yet to go to GDC…because I suck). Not that I expect any concrete details, but maybe it’ll be better than Games for Windows which has been total bullshit in terms of doing anything for PC gaming.
The article goes into more detail about how PC Gaming is down 6% in sales this year, but the big hope for PC Gaming are casual games and MMOs. I think it’s horribly interesting to bring up casual gaming while announcing a consortium of companies that want nothing to do with casual gaming on the PC.
Really though, what does any of this mean? Probably nothing. Probably more of the same (a slow, steady decline). Probably a wee bit of hype, no firm details and not much else will really come of it. Maybe I’m just be cynical and all, but what can these companies do to entice developers/publishers to develop for the PC? Short of throwing in money to sweeten the deal, I don’t think much. The console market it bigger, hungrier (a meager title on the console sells hundreds of thousands of copies more than a meager title on the PC), and definitely easier to develop for (only have to hit 3-10 targets, instead of an infinite amount). What can the PC do against that? What can they offer that the console market can’t? Not to mention that a fair number of these companies don’t want to compete directly with the console market anyway because they are driving forces in it.
I predict bluster, some glitz, some talk of saving PC Gaming and not much else.
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What Would Matt Do: I’ll hold out hope…maybe, just maybe, they will help with PC Gaming. But probably not.
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UPDATE 1: Looks like it’s too little too late for one the big boys in PC game development. Well, one of the former big boys:
Epic’s Cliff Bleszinski has said that the studio is focusing on producing console titles for the time being, claiming PC gaming is currently in “disarray”.
Sure, it’s the PC Gaming market that is in disarray, not the fact that UT3 was junk.