What Would Matt Do

I reckon I aim to play some games.

PR rep slips up, tells truth [updated]

with one comment

As you may or may not have noticed, I have not been updating much. But I can’t resist this one:

Too many went too far with their reviews…we are reviewing who gets games next time and who doesn’t based on today’s venom


Let me translate from tweet to mostly English, I don’t like what you said about the game you reviewed, so next time, we won’t be sending you a game to review.


Now, some might claim otherwise, but that actually happens a fair amount. It’s bad for business in the long run, or so I’d like to believe. At the very least, it’s really low and should be shameful…except we are talking about PR guys. It’s their job to lie with an honest smile on their face.



2k Games was not happy with truth telling from a PR firm, the guys they hire to lie, so they let the Redner group go.

“2K Games does not endorse the comments made by Jim Redner and we can confirm that The Redner Group no longer represents our products. We have always maintained a mutually-respectful working relationship with the press and do not condone his actions in any way.”


Know what’s best about that? Eurogamer following up with this tweet:

I feel sorry for @TheRednerGroup today. We are blacklisted by @2KGames and it seems to be standard practice.


Just so we are clear. It’s fine to blacklist review sites we don’t like, but it is not fine to say we do that. Sneaky, 2k, right up until your PR firm drunkely posts, eh?




Written by Matt

June 15th, 2011 at 3:17 pm